Post by joly978 on Feb 27, 2024 3:41:49 GMT -5
Optimization (CRO) is the set of techniques used to transform as many visitors as possible into leads. The objective is to make more people respond positively to the objectives of the company's online action. This increases sales, public engagement, audience, lead base and many other indicators of success. And how does this work? This is what we will explore in the article below. Read carefully and enjoy learning. What is conversion rate Imagine that you are a shopping mall store owner and decide to count how many people entered your store in one day. After discovering this number, you went to the cashier at the end of the day and related it to the number of sales made. The result was the following: of the 714 visitors, 98 made a purchase. Dividing the total number of sales by the number of people who were at the establishment, we arrive at 0.137. We multiply by 100 to have the result as a percentage and we get: 13.7%. This is the conversion rate. 13.7% of visitors to your store became customers, that is, they made a purchase. This indicator is important to show the evolution of product acceptance and sales levels. Marketing efforts are made to drive customers to the store, and the conversion rate shows how much of that presence was used in business. Conversion rate in digital marketing (CRO) Digital marketing works the same way. A digital strategy is always seeking to increase platform traffic and conversion rates. In this case, we can call any positive response from the public that is established as a goal a conversion.
It could be following their profile on social media, subscribing Poland WhatsApp Number to an email list, downloading an e-book and, of course, selling. This indicator is important to show the evolution of product acceptance and sales levels. Marketing efforts are made to drive customers to the store, and the conversion rate shows how much of that presence was used in business. Conversion rate in digital marketing (CRO) Digital marketing works the same way. A digital strategy is always seeking to increase platform traffic and conversion rates. In this case, we can call any positive response from the public that is established as a goal a conversion. It could be following their profile on social media, subscribing to an email list, downloading an e-book and, of course, selling. It is part of digital campaigns to analyze the conversion rate frequently. Increasing it is a basic objective of the strategy and also a challenge. It is necessary to understand the public's online behavior to know what encourages them to convert and what makes them leave. To work in line with this objective, we have Conversion Rate Optimization, or simply, CRO. Conversion Optimization To optimize conversion, some techniques can be used in the digital environment to discover some business weaknesses that prevent customers from engaging. That’s where we eliminate them and give people what they need to convert.
Testing consists of exposing two different pieces to two groups of consumers. Generally, they are very similar, with small changes in text and layout. UX, UI and copywriting techniques are applied to make the pieces distinct. The result shows the conversion rates for each of them, with the highest indicating the path to conversion optimization. It is this that should be used as a parameter for future actions. 2. UX Design With UX design , you can greatly improve the user experience on platforms. In e-commerce, for example, layout changes, such as product position, purchase buttons and informative texts make a difference when purchasing. UX builds the page from people's perspective, which is why it tends to engage visitors more. 3. Clear proposition Sometimes, what's needed for the customer to convert is a clear proposal of what is being offered there. A unique, conversion-focused proposition makes people follow the path of content on the page until the moment of conversion. This is very clear on landing pages. Conclusion There is a lot to do, these are just examples. Analyzing website loading time and using videos instead of texts are also part of the good conversion package.