Post by arfangkseo on Dec 24, 2023 0:20:45 GMT -5
Point for now is to show you that content marketing is much less direct than traditional marketing. Instead of asking strangers to part with their money immediately youre trying to build trust with them first. It takes longer to go from first contact to money in the bank but if you do it well it can be very effective as well discover shortly. Whats New In the example above Ive presented content marketing in sharp contrast to traditional marketing .
To help clarify the definition but actually advertisers have been using some form of what we now call content marketing for decades. Think of the advertorials youd see in newspapers like the Suburban Home example below or the brochures that would give useful information about a topic while also subtly nudging you towards using a particular companys products to solve your problem. advertorial from Atlanta Constitution By Atlanta Country Email List Constitution preimages of Atlanta via Wikimedia Commons Whats new is that changes in technology combined with changes in consumer preferences have given content marketing some distinct advantages that it didnt have in the days of print and as a result its become much more widely used. Well look at some Aof those advantages in the next section. Advertisement . Why Use Content Marketing As weve seen content marketing is quite an indirect approach.
So why take the time to do it What can it do for your business In this section Ill answer those questions by covering some of the benefits of content marketing. People Hate Ads OK that might be putting it a little strongly but more and more people are using adblocking software million people with a annual growth rate. And even of those people who arent actively blocking ads many are simply tuning them outthe average clickthrough rate of banner ads is just . and about half of clicks on mobile ads are accidental
To help clarify the definition but actually advertisers have been using some form of what we now call content marketing for decades. Think of the advertorials youd see in newspapers like the Suburban Home example below or the brochures that would give useful information about a topic while also subtly nudging you towards using a particular companys products to solve your problem. advertorial from Atlanta Constitution By Atlanta Country Email List Constitution preimages of Atlanta via Wikimedia Commons Whats new is that changes in technology combined with changes in consumer preferences have given content marketing some distinct advantages that it didnt have in the days of print and as a result its become much more widely used. Well look at some Aof those advantages in the next section. Advertisement . Why Use Content Marketing As weve seen content marketing is quite an indirect approach.
So why take the time to do it What can it do for your business In this section Ill answer those questions by covering some of the benefits of content marketing. People Hate Ads OK that might be putting it a little strongly but more and more people are using adblocking software million people with a annual growth rate. And even of those people who arent actively blocking ads many are simply tuning them outthe average clickthrough rate of banner ads is just . and about half of clicks on mobile ads are accidental